Someone once told me on this project that the gift to great writing is imagining yourself as the person you are writing. Ok I said, pass me the gun and let’s get started.
Killing Eve series three was dropping at 6am every Monday so what better way to let people know than to invite them to breakfast (with a psychotic assassin). We created our very own breakfast cereal to celebrate our favourite serial killer and sent it to influencers. Inside was all the usual things you'd expect to find in a cereal box, sweet treats, a handwritten letter from a psychopath and, well, a gun. 
The personalised invitation to Holly WilloughbyThe personalised Monday morning emails to unsuspecting public (victims)The mildly threatening email reminders