I loved Normal People when I first read it. I stopped loving it quite so much it after reading it 37 times during the process of getting out the ad campaign for the BBC Series. We used double media spaces and quotes from the book to highlight the opposing inner thoughts of our troubled characters. 
We even got to create the book cover. 
We also created some Insta stories which said nothing at all - playing off the idea that Marianne and Connell never say what they really feel.